This post was written by Allison Wagner, Director of Marketing and Business Strategy at Morrison Container Handling Solutions.
In the fast-paced world of petroleum packaging, maintaining an efficient, reliable workforce is as critical as having state-of-the-art equipment. Automation of packaging line processes isn’t eliminating jobs, it’s only making it more critical to have a skilled workforce that can be retained.
As the industry faces challenges like an aging workforce, evolving technologies, and a competitive talent landscape, companies must take proactive steps to ensure a strong pipeline of skilled engineers, plant level employees, and technical experts. Petroleum Packaging Council members are focusing on a variety of tactics to help combat the future workforce challenge. Below are some of the tactics they are using.
1. Partner with Educational Institutions
Collaborating with local technical schools, community colleges, and universities is an effective way to create interest in careers in packaging operations. Offering internships, co-op programs, and scholarships can attract young talent and expose them to the real-world applications of their studies.
2. Invest in On-the-Job Training and Mentorship Programs
Hands-on experience is invaluable in the packaging industry. Companies should implement structured training programs for new hires and pair them with experienced mentors. This not only transfers technical skills but also instills a sense of purpose and belonging, which can lead to longer term retention. Training is costly, so you want to make sure you are setting up your employees for retention success to extend your training dollars.
3. Promote Career Growth Opportunities
Employees are more likely to stay with companies where they see a clear path for advancement. Transparent career development programs, employee development plans, opportunities for continuing education, and leadership training can motivate employees to invest in their roles for the long term. Make sure whatever you’re doing in this arena is clearly laid out and defined for employees so they can see your investment in their future.
4. Leverage Technology to Attract Tech-Savvy Talent
Younger generations are drawn to industries that embrace innovation. Highlighting advanced technologies such as automated machinery, AI-driven systems, and IoT-enabled monitoring tools can make the packaging side of the industry more appealing to tech-focused candidates.
5. Foster a Positive Workplace Culture
Workplace culture plays a significant role in attracting and retaining talent. Providing a safe, inclusive, and engaging environment, along with competitive wages and benefits, helps build a loyal and motivated workforce. Younger generations are paying attention to culture. Make sure your marketing teams are clearly highlighting why your company is a great place to work as well as any benefits offered for employees.
6. Participate in Industry Associations and Events
Organizations like the Petroleum Packaging Council offer valuable networking opportunities. Attending conferences, workshops, and training sessions can connect your team with industry peers and best practices. We’re stronger when we share and learn together.
Looking Ahead
Investing in workforce development is not just about filling current vacancies; it’s about preparing for the future. By creating strategic programs focused on education, training, and workplace culture, petroleum packaging companies can build a robust talent pipeline that ensures long-term growth and success.
Start taking these steps today to secure your workforce for tomorrow!